At LOTSolutions, we do not follow the typical marketing approach of most companies -- namely, driving as many product offers through every channel possible. This ill-conceived approach not only wastes valuable marketing dollars, but more importantly, inundates your customer base with irrelevant product offers -- leading to frustrated, unresponsive customers.

LOTSolutions approaches fee revenue programs differently. We follow the Retail Model.

For example, let's say you've just purchased a new digital camera. You probably would be open to hearing information about extra batteries, or maybe a camera case. In fact, you might be disappointed if they DIDN'T tell you about these available accessories. And every time you use one of them, it will relate back to the original product purchase (in this case, the camera).

But do you want to hear about restaurant discounts just because you purchased a camera? Maybe, but only by coincidence. And if/when you use those discounts, will you relate it back to the camera purchase? Probably not.

That's why at LOTSolutions, we don't market "Products", we market Financial Accessories^SM. Our Financial Accessories are custom designed around your core financial product, so that every offer complements and reinforces the affinity with your brand. Additionally, our Financial Accessories can be customized for all your marketing channels -- ensuring that the right product is offered to the right customer, at the right time.

LOTSolutions has a large selection of available Financial Accessories, most of which can be customized to meet the unique needs of your customers. Additionally, we are constantly engaged in Consumer Research to help develop new and exciting offers (see Services--Product Development).

The following are examples of existing Financial Accessories categories that we market today:

• Debt Cancellation/Debt Protection (on all types of loans, including credit card, mortgage, home equity, etc.)
• Identity Theft
• Home Warranty
• Personal Electronics Protection
• Health/Prescription Plans
• Extended Service
• Roadside Assistance
• Legal Aid
• and more each day!!

Call 1-888-7-THE KEY (888-784-3539) to talk to one our Business Opportunity specialists, and see how LOTSolutions can be your "Key to Innovation".